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	<title>From Icarus to Ajax....</title>
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	<description>Amor Vincit Omnia</description>
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		<title>From Icarus to Ajax....</title>
		<link>http://cortexintoavortex.wordpress.com</link>
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		<title>Kings ride over Knights</title>
		<link>http://cortexintoavortex.wordpress.com/2008/04/28/kings-ride-over-knights/</link>
		<comments>http://cortexintoavortex.wordpress.com/2008/04/28/kings-ride-over-knights/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 16:58:33 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cortexintoavortex.wordpress.com/?p=58</guid>
		<description><![CDATA[Well back to blogging ways after a long break. And what better way to start than describing the match I saw at Chepauk,Chennai. It was the clash of the titans,the contest between old and the new, it was the Prince fighting the Kings for the crown.I expected a close encounter between the two keenly contesting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=58&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Well back to blogging ways after a long break. And what better way to start than describing the match I saw at Chepauk,Chennai. It was the clash of the titans,the contest between old and the new, it was the Prince fighting the Kings for the crown.I expected a close encounter between the two keenly contesting sides,but to the disappointment of everyone it turned to be an one-sided affair,with the Kings living up to their title.</p>
<p>IPL or the Indian Premier League,our cricket version of England&#8217;s football league has managed to draw huge audience.It is a complete package.A well marketed product, launched at the right time and at the right place. First of all among the 8 teams in the fray,I m undoubtedly supporting Chennai Super Kings.Reason,though I m currently residing in Bangalore now,Chennai is like a second home to me. I had spent four years of the most beautiful part of my life there.So a lot of emotional strings are still attached to it. I always get that sense of belonging when I enter the city. Its like I m entering &#8216;enga area&#8217;.Other cities don&#8217;t seem to embrace me the same way Chennai does.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/04/26042008273.jpg"><img class="aligncenter size-full wp-image-59" src="http://cortexintoavortex.files.wordpress.com/2008/04/26042008273.jpg?w=460&#038;h=345" alt="" width="460" height="345" /></a></p>
<p>And since IPL is all about supporting the team with which you identify yourself with,it has got to be Chennai and nothing else.</p>
<p>Well watching a match at Chepauk is real fun if you ignore the scorching sun and the humidity which will make you sweat in buckets. And if its a T20 match the fun quotient just quadruples. The &#8216;kuthu&#8217; songs, people &#8216;kuthufying&#8217; for those numbers all around you,the frolic,the constant chanting, the cheergroup and not to miss the Chennai girls are a heady-mix and a treat for the senses <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  . Also the crowd is as sensible   as you would find anywhere around the world.They never fail to appreciate real talent.Even if Saeed Anwar smashes Kumble all around the park,they see beyond patriotism to applaud it.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/04/26042008267.jpg"><img class="aligncenter size-full wp-image-60" src="http://cortexintoavortex.files.wordpress.com/2008/04/26042008267.jpg?w=460&#038;h=345" alt="" width="460" height="345" /></a></p>
<p>IPL T20 matches have brought in a different angle to the game.Its a different experience altogether.You are always caught between you favourite players and your favourite team which has your not-so favourite players.This is something new to everyone,at-least for the cricket crazy nations.Cricket,or any sport for that matter,is always known for the high levels of patriotism attached to the matches.If India defeats Pakistan its equivalent to wining a war.If England grab the Ashes from Australia in England its payback time in Australia.</p>
<p>But this tournament has changed it all.Take the recently concluded high-voltage series between India and Australia.It will forever be remembered for the controversies and verbal spats that surrounded it than for the cricket played.Hayden was hated by one and all for calling Harbhajan an &#8220;obnoxious weed&#8221; and inviting Ishant for a boxing match. Ponting was called by various names for trying to win by hook or crook. But the same Hayden and Ponting,who were hated by all back in India a month back, received an arousing reception here because they are in your favourite team.When Hayden hit consectuive fours off the same Ishant Sharma,people cheer him rather than showing sympathy towards Ishant.</p>
<p>And would you believe that the Hyderabad crowd refused to applaud Sehwag when he hit a 50 against the Deccan chargers?He was pleasantly surprised when no one moved when he raised his bat to the crowd.The same Sehwag was celebrated like a demi-god when he hit a triple century less a month ago.</p>
<p>Well,what consequences does this tournament have on the future of cricket? Cricket would no longer be the sober game played over five-days,with cricketers moving around in the field lethargically and the crowd watching it with drowsy eyes. It will be all about energy,reflexes and quick wit.Fielders throwing themselves around,plucking catches out of nowhere,and batsman defying all the rules of traditional stroke-play would become the norm.</p>
<p>The games glamor quotient will jump by leaps and bounds.Though cricket still has a lot to catching up to do with  F1 and Tennis in this front, the game has definitely become a lot more &#8217;sexier&#8217; with the whole galaxy of film stars pitching in along with the professional cheergirls being &#8216;imported&#8217; from other countries by business tycoons.</p>
<p>&#8216;Commercialization&#8217; has become the &#8216;in&#8217; word. Everything  the sports authorities do has a huge amount of money involved behind it.We are left but to wonder if there is one single thing which doesn&#8217;t involve money. And over the course of time, we just have to pray that the sport isn&#8217;t pushed on the back-foot giving way for other things to take precedence.</p>
<p>The format should be conducive for the players from different countries to develop cordial relationships.After all they have to practice,travel,stay and play together.As someone said in the papers cricket has become truly secular.Where else would you see an Australian wicket-keeper patting a Pakistani bowler for taking a South-African wicket. But its sad to see when players from the same country end up mocking and slapping each other just because they are in opposite teams. A healthy rivalry is always welcome,as long as it doesn&#8217;t go over-board.</p>
<p>Right now IPL is riding on the back of money and glamor. But it wont take it too far unless the sport and spirit take over.<br />
<a href="http://cortexintoavortex.files.wordpress.com/2008/04/26042008267.jpg"><br />
</a></p>
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		<title>Sabbatical..</title>
		<link>http://cortexintoavortex.wordpress.com/2008/03/10/sabbatical/</link>
		<comments>http://cortexintoavortex.wordpress.com/2008/03/10/sabbatical/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 11:29:15 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cortexintoavortex.wordpress.com/?p=56</guid>
		<description><![CDATA[I  m taking a sabbatical from blogging till April.
Reason : Various activities eating up my schedule.
P.S : I know that no-one would miss my blogs..but still  
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=56&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I  m taking a sabbatical from blogging till April.</p>
<p>Reason : Various activities eating up my schedule.</p>
<p>P.S : I know that no-one would miss my blogs..but still <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
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		<title>Earn it</title>
		<link>http://cortexintoavortex.wordpress.com/2008/02/28/earn-it/</link>
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		<pubDate>Thu, 28 Feb 2008 13:48:40 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cortexintoavortex.wordpress.com/?p=50</guid>
		<description><![CDATA[Scene : 1    Was watching &#8216;Saving Private Ryan&#8217; the other day.In the climax scene when Tom Hanks tries to blow off the bridge to prevent Germans from crossing it,he gets hit with bullets fired from the opposite camp.And when Matt Damon rescues him after the intervention of Air Force,Tom Hanks looks in to the eyes of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=50&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://cortexintoavortex.files.wordpress.com/2008/02/spr.jpg" title="spr.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/02/spr.jpg" title="spr.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/02/spr.jpg" title="spr.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/02/spr.jpg" title="spr.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/02/spr.jpg" title="spr.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/02/spr.jpg" title="spr.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/02/saviong.jpg" title="saviong.jpg"></a>Scene : 1    Was watching &#8216;Saving Private Ryan&#8217; the other day.In the climax scene when Tom Hanks tries to blow off the bridge to prevent Germans from crossing it,he gets hit with bullets fired from the opposite camp.And when Matt Damon rescues him after the intervention of Air Force,Tom Hanks looks in to the eyes of Matt Damon and says</p>
<p><em>&#8220;Ryan.Earn it .&#8221;</em></p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/02/saviong.jpg" title="saviong.jpg"><img width="478" src="http://cortexintoavortex.files.wordpress.com/2008/02/saviong.jpg?w=478&#038;h=444" alt="saviong.jpg" height="444" style="width:482px;height:378px;" /></a></p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/02/spr.jpg" title="spr.jpg"></a></p>
<p>Scene 2 :    Was reading the Times Of India editorial yesterday(Best way to kill time) There was this article titled &#8216;Life is a Gift&#8217; under the <em>&#8216;Living  Tree&#8217; </em>section.The author argued that Life is a Gift in itself,and there&#8217;s no necessity to try something extraordinary to make it more valuable.The best way to make use of the gift is just by living. </p>
<p>       So these are two different schools of thought.Each defining life with their own meaning.For each one of us, life holds a different meaning.For some it should be like a ride on a good highway.An easy ride.No bumps.No difficulties.Routine work.Boring at times,but that&#8217;s perfectly fine.For some others it should be like a ride on a roller-coaster.A thrill ride.Full of unexpected twists and turns.Sudden highs and lows.Many heart-stopping moments.But then that is what life&#8217;s all about.</p>
<p>So how many of us feel that life is not a gift and we have to &#8216;Earn it?&#8217; Make a difference when we are around? Leave a mark after we are no more?</p>
<p>And how many of us tell ourselves &#8216;Why should I Earn it?Its a gift given to me.Why should I really make a difference?Why should it bother if others think I m not capable,when I know I am?&#8217;</p>
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		<title>Something to ponder upon&#8230;</title>
		<link>http://cortexintoavortex.wordpress.com/2008/02/18/something-to-ponder-upon/</link>
		<comments>http://cortexintoavortex.wordpress.com/2008/02/18/something-to-ponder-upon/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 12:07:24 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cortexintoavortex.wordpress.com/2008/02/18/something-to-ponder-upon/</guid>
		<description><![CDATA[&#8220;Satisfaction is death&#8221;
                   &#8211; George Bernard Shaw
    What is the limit then?and who defines it?
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			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>&#8220;Satisfaction is death&#8221;</p>
<p>                   &#8211; George Bernard Shaw<br />
    What is the limit then?and who defines it?</p>
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		<title>24&#215;7</title>
		<link>http://cortexintoavortex.wordpress.com/2008/02/07/24x7/</link>
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		<pubDate>Thu, 07 Feb 2008 16:22:11 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cortexintoavortex.wordpress.com/?p=45</guid>
		<description><![CDATA[FLASH NEWS : Amitabh Bachchan has cold and is down with fever
    This was scrolling all day yesterday in most of the news channels,when I started to wonder if this is the end of the world.The Bible calls it Armageddon.Hindus call it the end of Kaliyug.And Mayans had predicted this before 3000 years.Maybe Nostradamus couldn&#8217;t for-see this and missed it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=45&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://cortexintoavortex.files.wordpress.com/2008/02/amitabh.jpg" title="amitabh.jpg"></a><strong><a href="http://cortexintoavortex.files.wordpress.com/2008/02/amitabh1.jpg" title="amitabh1.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/02/sark.jpg" title="sark.jpg"></a>FLASH NEWS : Amitabh Bachchan has cold and is down with fever</strong></p>
<p>    This was scrolling all day yesterday in most of the news channels,when I started to wonder if this is the end of the world.The Bible calls it Armageddon.Hindus call it the end of Kaliyug.And Mayans had predicted this before 3000 years.Maybe Nostradamus couldn&#8217;t for-see this and missed it somehow.And I m sure most of you would have voted for the sms poll which followed.</p>
<p>The question was : <em>Should Amitabh take Anacin or Novocain for his cold?</em></p>
<p>SMS AHC followed by &#8216;A&#8217; for Anacin or AHC followed  by &#8216;N&#8217;  for Novacain to 12345. Remember your vote counts.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/02/amitabh1.jpg" title="amitabh1.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/02/amitabh1.jpg" alt="amitabh1.jpg" /></a></p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/02/amitabh.jpg" title="amitabh.jpg"></a></p>
<p>If News channels continue the same way, I&#8217;m sure you can expect something like &#8216;Shahrukh Khan&#8217;s dog has diorrhea&#8217; flashing before you in the near future.</p>
<p>This might be a cliched topic.But I want to have my say on this,here.Media is the most powerful tool in a country esp. when its a democracy like ours.This tool has been used make or break governments from time immemorial.Though only the form has changed the cause remains the same which is Freedom of Expression.</p>
<p>Everything was slow in the good old days.Life moved at snail&#8217;s pace.A person had all the time in the world to do whatever he wanted.And so was information, which travelled slowly through word of mouth or through pamphlets.Sometimes messengers had to run long distances to inform their kings about victories or impending invasions,thus giving birth to marathons.During the times of Socrates and Pluto,Freedom of Expression was something unkown.Socrates stood for justice and spoke against the government which ultimately killed him.</p>
<p>Then came Gutenberg,who revolutionised the world with printed words.Little would he have realised that revolutions, that would change the face of the world would emerge out of printed words!!There were <a target="_blank" href="http://en.wikipedia.org/wiki/Voltaire">Voltaires</a> and <a target="_blank" href="http://en.wikipedia.org/wiki/Rousseau">Rousseaus</a> inspiring people through their writings,leading to the French Revolution.There was <a target="_blank" href="http://en.wikipedia.org/wiki/Harriet_Beecher_Stowe">Harriet Beecher Stowe</a> who&#8217;s book attacked slavery leading to the American civil war.If <a target="_blank" href="http://en.wikipedia.org/wiki/Karl_marx">Karl Marx</a> hadn&#8217;t written &#8217;Das Kapital&#8217; and &#8216;Communist Manifesto&#8217;,there would have beenno Communism or the Cold war.Even our own independence was achieved through strong patriotic writings in newspapers and books by countless no. of people from different corners of the country inspiring people to stand up against Britishers,like <a target="_blank" href="http://en.wikipedia.org/wiki/Bankim_Chandra_Chattopadhyay">Bankim Chandra Chatterjee</a>,<a target="_blank" href="http://en.wikipedia.org/wiki/Subramanya_Bharathi">Bharathiyar</a> and <a target="_blank" href="http://en.wikipedia.org/wiki/Bharathidasan">Bharathidasan</a>.</p>
<p>   Then the world slowly moved from paper to Radio,thanks to Marconi.The world tuned into the radio to listen to the Death of Mahatma Gandhi,the Cuban Missile crisis, and Armstrong say &#8216;A small step for man.A giant leap for mankind.&#8217;</p>
<p>  But by that time it was flooding innovations all across the globe.We immediately had the television announce the assassination of Rajiv Gandhi and within half a decade we ushered in the communication age with the advent of Internet providing e-news and bloggers expressing their views on topics  ranging from Democracy to Death of Saddam Hussain.  </p>
<p>Lets consider only the print media and television for our discussion.Given the current context what are the major responsibilities the media,be it in any form,has?</p>
<ol>
<li>
<div> It should give accurate news to people</div>
</li>
<li>
<div>It should reflect the true feelings of a nation.</div>
</li>
<li>
<div>It should inspire people</div>
</li>
<li>
<div>It must be a watchdog,keeping an eye on the activities of the government and corporates </div>
</li>
<li>
<div>And last but not least highlight all injustices in the society and bring people to justice.</div>
</li>
</ol>
<p>So what is the point I m driving here?Given the power of the media,it becomes all the more important for it to act responsibly,fulfilling all the above mentioned duties,because as Spider-man is told &#8220;With Great power comes great responsibility.&#8221;</p>
<p>But what is happening here is exactly the opposite.I m sure you would have caught the following headlines in news recently.</p>
<p><em>&#8220;TCS cuts salary fot its employees.&#8221;</em></p>
<p><em>&#8220;IBM fires 700 employees&#8221;</em></p>
<p>  Now this would have caught you off-guard.Suddenly one would think that this might very well be the beginning of the end of the Indian IT industry.But if you dig deeper into the news you would realise that these are nothing but regular yearly activities by companies but blown out-of-proportion by the media.But to people who don&#8217;t care to do it,this might truly be misleading.</p>
<p>But the saddest part is the twisting of facts or misquoting speeches for the sole purpose of creating a frenzy among viewers,without realising the political and social consequences.Once when the Sethusamudram issue was raging across the nation Rediff reported that Karunanidhi asked the reporters &#8221;Valmiki has said Ram is a drunkard.Did I ever such things?I only question the  validity of your claims.&#8221; But CNN-IBN flashed a news saying Karunanidhi calls Ram a Drunkard.Now look at the difference it makes and imagine the consequences if people believed it.So clearly we have the media failing pathetically in its first responsibility.</p>
<p>Secondly does it reflect the feelings of the people?Never.Everything is hyped by the the media to increase TRP&#8217;s or sales.Is it so very important that Nicholas Sarkozy comes with Carlos Bruni or not, to India?He&#8217;s after all the President of a nation and is visiting our country to improve our relationship and trade.But I found every other news channel and paper concentrating only on his lady-love,splashing her photos across pages.They managed to drag it for a week till they found another &#8216;hot&#8217; news.For a week,it seemed like the whole of India was eagerly waiting to see Bruni&#8217;s catwalk.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/02/amitabh1.jpg" title="amitabh1.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/02/sark.jpg" title="sark.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/02/sark.jpg" alt="sark.jpg" /></a></p>
<p> And another trend which has caught the fancy of the media is opinion polls.When are they going to realise that the opinion of a thousand people who don&#8217;t have a better job than sending sms&#8217;s to every other program is not equal to the opinion of a nation especially in sensitive issues like the latest Mumbai violence?</p>
<p> Thirldy we have inspiration.Its better I don&#8217;t talk about it.If you come out not feeling depressed after watching a news for an hour or reading a paper is in itself a great service rendered to the society by the media.</p>
<p> Fourthly it should be the watchdog.But given the fact that every political party owns a channel and it uses it to highlight only its achievements when it is in power,proves that if we go by its words then there would be no bigger fools than us.And naturally the opposite party goes out all guns firing at the government,accusing it for everything.I m sure you would have heard something like &#8220;Government is responsible for not bringing the rain clouds.Its been 3 years since we had proper rains and I urge the Central govt. to use article 356 to dismiss this govt. for failing to bring rain to our parched lands&#8221;. I believe these days only Doordarshan news is unbiased and can be trusted to present real news without any artificial flavouring.</p>
<p>I feel the media is doing good in its fifth responsibility.Without the support of the media we wouldn&#8217;t have known about the Jessica Lal case or the Noida murders or the Communal violence&#8217;s in Gujarat.Though there are aberrations here and there this job is neatly done and it deserves a bow. </p>
<p>    So where are we heading from here?Unless people turn sensible enough and stop encouraging silly stuff just for its glitz and  glamour media is going to make a fool out of everyone.</p>
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		<title>Take me away&#8230;</title>
		<link>http://cortexintoavortex.wordpress.com/2008/01/28/take-me-away/</link>
		<comments>http://cortexintoavortex.wordpress.com/2008/01/28/take-me-away/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 13:04:50 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[ This is the opening line of the song which runs in the background for the new Vodafone elevator ad,which I m sure most of you would have seen.In case if you&#8217;ve haven&#8217;t check out this link.
http://in.truveo.com/Vodafone-Alert-India/id/703800549
 This brings us to our current topic.Commercial ads.If you come to think of it,advertising plays a major role in popularising a product or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=42&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/hutch.jpg" title="hutch.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/01/adidas-impossible-field1.jpg" title="adidas-impossible-field1.jpg"></a> This is the opening line of the song which runs in the background for the new Vodafone elevator ad,which I m sure most of you would have seen.In case if you&#8217;ve haven&#8217;t check out this link.</p>
<p><a href="http://in.truveo.com/Vodafone-Alert-India/id/703800549">http://in.truveo.com/Vodafone-Alert-India/id/703800549</a></p>
<p> This brings us to our current topic.Commercial ads.If you come to think of it,advertising plays a major role in popularising a product or a service.A good product is only a job half done,and it may not reach the masses without adequate marketing or good ads.This also holds true vice-versa.A bad product/service with good marketing alone isn&#8217;t enough to sustain in this ever-growing competitive world.Thus a good product/service combined with an even better ad is a killer combination and would surely give its competitors sleepless nights <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So lets take a look at the different type of ads we see on television.Each company has its own formula and style of advertising.For example the ads of Nike or Adidas are like Shankar&#8217;s films.They are grand spectacles themselves,filled with sporting superstars,with lavish spending written all over them.I think Adidas held the record for the world&#8217;s costliest commercial for a long time until the one by Honda for Accord beat it recently by spending a whopping $6.2 million for 90 seconds.Find the link below.</p>
<p><span class="a"><font size="2" color="#008000"><a target="_blank" href="http://www.youtube.com/watch?v=yylNWKoifgk" title="World's Costliest ad">www.youtube.com/watch?v=yylNWKoifgk</a></font></span></p>
<p><span class="a"><a href="http://cortexintoavortex.files.wordpress.com/2008/01/adidas-impossible-field1.jpg" title="adidas-impossible-field1.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/adidas-impossible-field1.jpg" alt="adidas-impossible-field1.jpg" /></a></span></p>
<p>But in contrast are the latest Vodafone ads which are like Maniratnam or Aamir films.Nothing extravagant.Limited dialogues.Simple yet impressive,which force you to watch it till the end to understand it completely.The old Hutch ad with the pug and the kid falls under this.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/hutch.jpg" title="hutch.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/hutch.jpg" alt="hutch.jpg" /></a></p>
<p>Then there are the ones like Hollywood action movies filled with mind boggling stunts performed by hunks on super race bikes.And of course they come with a warning &#8220;Stunts performed by professionals.Should be tried at your own risk.In the process,if you crack a bone or two we are not responsible&#8221; </p>
<p>Some are musical hits.They serve as ring-tones for every 8 out of 10 mobiles when its popularity reaches its pinnacle.I don&#8217;t think its necessary to point out that I m referring to the jingle by AR Rahman for Airtel.Another famous example is the Titan ad which actually is an extract from a symphony by Mozart.You can catch that here :</p>
<p><span class="a"><font size="2" color="#008000"><a target="_blank" href="http://www.youtube.com/watch?v=FN2mIa2UlV0" title="Titan ad">www.youtube.com/<b>watch</b>?v=FN2mIa2UlV0</a> </font></span></p>
<p>And then you have the ad wars companies wage against each other.The playing ground doesn&#8217;t get any bigger and better,than this.This is the arena where you mock your rivals,try to establish your supremacy and challenge anyone and everyone.The best rivalry till date undoubtedly is between Coke and Pepsi.If you can get hold of all the ads produced by Pepsi and Coke you would easily note that it would be similar to Tom and Jerry cartoons or Senthil-Goundamani comedy where they constantly try to pull each others legs with the guarantee of a laugh riot.</p>
<p>Frankly speaking,ad agencies thrive on creativity.Creativity is their bread earner at the end of the day.But they also have an alternative if they run out of it.But that requires a super-model&#8217;s or a &#8216;badshah&#8217;s&#8217; consent to endorse their product.With the amount of money these stars get paid these days for a simple appearance there&#8217;s no wonder that they are ready to endorse anything from luxury cars to toilet cleaners.But who said money is everything?There&#8217;s an added &#8217;status&#8217; tag attached to it.According to the modern Inverto-Statuso rule of commercial ads the number of ads or the total revenue earned per year through ads is directly proportional to your quest for numero-uno status in your respective field.That&#8217;s why cricketers are selected in a team based on the number of products they endorse and not on their performance in the field.And stars are called either &#8216;badshah&#8217; or &#8217;shehenshah&#8217;.Does it make sense now?</p>
<p>If you are a regular viewer of Sun Music,you would agree with me that making an ad for the Saree/Jewellery shops  all over T.Nagar is as easy as counting with your fingers.It requires minimum effort and thinking.All one has to do is pick 4 or 5 good-looking but not so famous models.Make them wear the Saree/jewellery you are advertising.And allow them to dance all around a set or inside a shop for a simple tune for 50 seconds.At the end of which they should tell the viewers in chorus something like &#8217;Annachi kadaiku vanga&#8217; or &#8216;Idhu romba romba nalla pattu&#8217; and you have an ad film ready which can be shown umpteen no. of times between programs.And you can reproduce the same for any no. of shops/stores.The only catch here is one model can endorse only one brand,so you have to keep changing the models for different shops and you&#8217;ve to get the correct shop name and the % of discount they offer at the end. </p>
<p>So time for some reminiscence.The classic ones which remain green in my memory till date are the Dairy milk ad,where the girl dances in the ground after her guy hits a 6 and reaches century in the match, and Sachin&#8217;s boost ad where he starts &#8216;There were 9 guys around me in the field looking to get me out..&#8217; If you got reminded of the same catch them here :</p>
<p><a target="_blank" href="http://www.youtube.com/watch?v=1O_3ciQ7RtU" title="Dairy Milk ad"><span class="a"><font size="2" color="#008000">www.youtube.com/watch?v=1O_3ciQ7RtU</font></span> </a></p>
<p>And do add yours&#8230;Au revoir.</p>
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		<title>A for Apple or Innovation..??</title>
		<link>http://cortexintoavortex.wordpress.com/2008/01/17/a-for-apple-or-innovation/</link>
		<comments>http://cortexintoavortex.wordpress.com/2008/01/17/a-for-apple-or-innovation/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 15:16:43 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cortexintoavortex.wordpress.com/2008/01/17/a-for-apple-or-innovation/</guid>
		<description><![CDATA[   Well, the much awaited annual Macworld,or Apple company&#8217;s conference began a couple of days back.This is the stage where Steve Jobs gives his key-note address sporting his turtle neck polos and subsequently unveils innovative products that redefine the world we live in,at-least for the techno-gadget freaks.This has become an event to look out for among the techies,for the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=40&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/mn_macworld_caps104.jpg" title="mn_macworld_caps104.jpg"></a>   Well, the much awaited annual Macworld,or Apple company&#8217;s conference began a couple of days back.This is the stage where Steve Jobs gives his key-note address sporting his turtle neck polos and subsequently unveils innovative products that redefine the world we live in,at-least for the techno-gadget freaks.This has become an event to look out for among the techies,for the hype and expectation it generates.Maybe everyone is expecting too much from Apple here every year,but for the past few years it has manged to fulfill if not beat all the expectations.</p>
<p>    But this time around,Steve Jobs didn&#8217;t come up with anything spectacular.He introduced what is known as MBA or Macbook Air,Apple&#8217;s ultra thin laptops.Since Toshiba and Sony already have a similar thing in their kitty it failed to impress the on-lookers.To add to that there was the Time Capsule,a hard-disk like device which takes wireless backup of all your content stored from your Mac system,some software upgrades for iPhone and iPod touch,an improved Apple TV,online movie sales through the already popular iTunes and an improved Xserver.</p>
<p>For more details visit : <a href="http://www.apple.com/">http://www.apple.com</a></p>
<p>Apple of late has become synonymous to innovation.Its engineering team has come up with products which few would have imagined.But that is what engineering is all about.As Von Karmen puts it <em>&#8220;Scientists discover the world that exists; engineers create the world that never was.&#8221;</em>It has pioneered in introducing technologies like touch-wheel and multi-touch.So what is the driving factor behind this?How come Apple is able to invent and re-invent,while its competitors remain muted spectators,unable to keep pace with it?</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/mn_macworld_caps104.jpg" title="mn_macworld_caps104.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/mn_macworld_caps104.jpg" alt="mn_macworld_caps104.jpg" /></a></p>
<p>I came across an article in abcnews.com. The author suggests that there is nothing extraordinary about Apple or Steve Jobs or its engineers.They are ordinary people,who lead an ordinary life and are quite happy about working in a reputed company as theirs.But the environment is what differentiates Apple from others,which the author puts it as an </p>
<p><em>&#8220;Environment that welcomes radical thinking, innovation, elegant design and just general swinging for the fences technologically.Which is why Apple keeps coming up with one innovative product after another; the least of them clever, the best of them earthshaking..!!&#8221;</em></p>
<p>Another reason the author points out is the fear of failure.The corporate structure we are in belts us left,right and centre if something fails.But its quite the opposite at Apple.He says <em>&#8220;At Apple,punishment is for those who don&#8217;t go far enough.&#8221;</em>Its CEO himself has seen so many failures,the ultimate being him ousted from the company he founded!!But he bounced back,and bounced back hard.This is the precise reason why Apple is way ahead of its competition,at-least for the moment.</p>
<p>For the complete article refer : <a href="http://abcnews.go.com/Business/IndustryInfo/Story?id=4143385&amp;page=1">http://abcnews.go.com/Business/IndustryInfo/Story?id=4143385&amp;page=1</a></p>
<p>Thus if provided the opportunity,freedom and the right setting the human mind seeks to create the unimaginable.This has been the mantra for all the tech-driven companies.The best example being Google,a company which relies solely on innovation,redefining the words search and information in the internet era.I would also like to quote Rabindranath Tagore&#8217;s famous poem here</p>
<p><em>&#8220;Where the mind is without fear and the head is held high;<br />
Where knowledge is free;<br />
Where the world has not been broken up into fragments by narrow<br />
domestic walls;<br />
Where words come out from the depth of truth;<br />
Where tireless striving stretches its arms towards perfection;<br />
Where the clear stream of reason has not lost its way into the<br />
dreary desert sand of dead habit;<br />
Where the mind is led forward by thee into ever-widening thought<br />
and action&#8211;<br />
Into that heaven of freedom, my Father, let my country awake.&#8221;</em></p>
<p>  So all said,the question is do we have such an environment here in India?Do we have tech-companies which provide a stimulating work environment to its employees?Yes.But only a handful.Ours being a service sector driven economy,there&#8217;s little scope for ideas.While we mainly concentrate on servicing to the needs of the &#8216;clients&#8217; in the process crushing out any solutions that is not as per the &#8216;requirement&#8217;.Also we are pretty much happy with occasionally adding that extra thing here and there in the name of &#8216;customer delight.&#8217;Thus the mind with fresh ideas succumbs to pressure and switches to the routine.</p>
<p>Wait.The corporates are not only at blame here,but there are a whole lot of factors which are equally responsible to this dilemma.Our fundamental educational system,which teaches students to just remember &#8216;things&#8217; and  reproduce it in the exams,squashing any form of logical thinking in a child.</p>
<p>Our government is lackdaisical about investing in research and development.That&#8217;s why it takes an indigeniously designed aircraft 20 years to come out of the drawing-board.</p>
<p>Our universities have gone a step further and consider,giving out P.hD&#8217;s,a fad.Without proper ground-work and research,everyone who wants a P.hD earns it easily here.The leading example being Orissa Universities which have conferred as many as 1500-odd P.hD degrees in a single year to those who lifted research material from other universities!!Compare this with other universities around the world,whose alumni have converted their thesis into successful start-ups.</p>
<p>So when will a company like Apple or Google be founded in India?Not until the above blocks are removed and everyone realises that innovation is the only thing that will take us forward.</p>
<img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cortexintoavortex.wordpress.com/40/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cortexintoavortex.wordpress.com/40/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cortexintoavortex.wordpress.com/40/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cortexintoavortex.wordpress.com/40/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cortexintoavortex.wordpress.com/40/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cortexintoavortex.wordpress.com/40/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cortexintoavortex.wordpress.com/40/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cortexintoavortex.wordpress.com/40/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cortexintoavortex.wordpress.com/40/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cortexintoavortex.wordpress.com/40/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cortexintoavortex.wordpress.com/40/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cortexintoavortex.wordpress.com/40/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=40&subd=cortexintoavortex&ref=&feed=1" /></div>]]></content:encoded>
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		<slash:comments>5</slash:comments>
	
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		<title>Carmageddon..??</title>
		<link>http://cortexintoavortex.wordpress.com/2008/01/11/carmageddon/</link>
		<comments>http://cortexintoavortex.wordpress.com/2008/01/11/carmageddon/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 14:42:02 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[You would have guessed from the topic.The most expected event of the new year till date,took place yesterday.&#8217;The Reinvention of the Wheel&#8217; was what TOI blared in the headlines today.Yes Tata&#8217;s &#8216;Nano&#8217; was launched.Already it is known by names like &#8216;The People&#8217;s Car&#8217; or &#8216;Jeh&#8217; after the great Jamshedji or jokingly &#8216;Despite Mamata&#8217;.After 8 years [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=31&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/21.jpg" title="21.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/01/11.jpg" title="11.jpg"></a>You would have guessed from the topic.The most expected event of the new year till date,took place yesterday.&#8217;The Reinvention of the Wheel&#8217; was what TOI blared in the headlines today.Yes Tata&#8217;s &#8216;Nano&#8217; was launched.Already it is known by names like &#8216;The People&#8217;s Car&#8217; or &#8216;Jeh&#8217; after the great Jamshedji or jokingly &#8216;Despite Mamata&#8217;.After 8 years of hard-work,marred by a number of protests and controversies,this ambitious product finally rolled out amidst great hype and expectation.This was a make or break project for the TATA brand.With Suzuki Motors chief scoffing at the plan saying that it is impossible to produce a car at such a low cost,given the rising prices of basic components,everyone was skeptic.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/21.jpg" title="21.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/21.jpg" alt="21.jpg" /></a></p>
<p> But Ratan Tata and his team have proved the critics wrong.At $2700 per unit this is not only the cheapest car in India but also in the whole world,if you consider the proper definition of a car.A car named  &#8216;Sitara&#8217; was introduced in Pakistan at a price of 1.3 lakhs in 2004,just when the TATA project hung in the balance.But with its Maini Golf Cart like looks and lack of comfort it was a complete disaster.The below picture should give you a better idea.</p>
<p>  <a href="http://cortexintoavortex.files.wordpress.com/2008/01/11.jpg" title="11.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/11.jpg" alt="11.jpg" /></a></p>
<p>For more details on &#8216;Sitara&#8217; visit : <a href="http://www.rediff.com/money/2004/jul/19car.htm">http://www.rediff.com/money/2004/jul/19car.htm</a></p>
<p>Without going into the technical specifications,this car looks clean,with a contemporary look.It has the basic features that you can expect in this range.TATA claims that it has met all the emission standards and safety requirements. So is this a breakthrough in Indian Automobile Engineering and the Manufacturing sector?Yes.First of all hats-off to Ratan Tata.My respect for him quadrupled after his speech on the launch.For the uninformed here is an extract.</p>
<p>&#8220;<em>You could not help but notice that there were three or four family members on a scooter, the kid standing in the front, the guy driving the scooter and the wife sitting side saddle holding a little kid. And when you&#8217;re driving a car, you certainly say, Oh my god, be careful, they may slip</em>.“</p>
<p>&#8220;<em>The vision was to give the people of India a car which is not produced anywhere else in the world. Through Nano, which denotes high technology and small size, I have tried to provide a reliable mode of transport to every Indian family.Even though it comes 8 years after the initial announcement,the dealer price will be Rs.1 lakh. <strong>A promise is a promise</strong>.”</em></p>
<p>A true leader.A visionary.A man at the fag end of his career but still dreaming big and working hard to achieve it.Aspiring entrepreneurs should definitely take a leaf out of his book.He has done to the automobile industry what Reliance did to the Telecom Industry.Bringing about a revolution,coming up with a product which people could afford and be proud of.</p>
<p>Lets draw a parallel between the Indian Automobile Industry and the Telecom industry.Owning a mobile phone was considered a status symbol a few years back.Only the rich could afford it with call rates touching Rs.16/min.The brick-sized handsets were priced exorbitantly.The scenario radically changed with the foray of Reliance into the business.Handsets were given out at rock bottom prices.Though the quality of the product at the that time was questionable,it still created waves  among the masses and India frog leaped as the nation with highest number of mobile users.We can expect the same here.Owning a car is still a dream for the average Indian middle class.It is still considered a luxury and a status symbol.But with the advent of &#8216;Nano&#8217; we can expect a paradigm shift.Given the rising salaries,easy access to loans and EMI&#8217;s the average Indian no longer needs to dream of owning a car.The TATA&#8217;s have just made it  simpler.</p>
<p>But everyone cant rejoice for long.There are a few major road blocks that needs to be overcome.The fast depleting Oil and Natural Gas resources are a source of great concern.The barrel had already hit an all time high of $100 with unprecedented demand.The introduction of the &#8216;People&#8217;s Car&#8217; is only gonna add to the misery.With Hybrid cars already in the making,this is only seen as a step backward.</p>
<p>The environmental hazards its gonna bring about with thousands of cars hitting the road is another major concern.No wonder the likes of Medha Patekar have already raised their flags in protest.They see this as a major threat to our environment,with the cars emitting tons and tons of pollutants,adding to global warming or even acid rains,something which is still relatively unknown in this part of the world.</p>
<p>Above all the pathetic state of our infrastructure is the single most worrying factor.Already our roads are choking unable to handle the huge volume of vehicles.And our politicians are busy plotting to pull the opposition down or filing cases against actors for naming a movie in English to gain cheap publicity,least bothered about this.I wonder how developing the infrastructure of a city makes one pro-rich,when its not only the rich but also the common man who suffers.</p>
<p>So is it a boon or a bane?Only time holds the answer.But one thing is for sure.This is yet another step forward in making India a global power in the near future.</p>
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		<title>Comment on Commentators and Commentaries</title>
		<link>http://cortexintoavortex.wordpress.com/2008/01/07/comment-on-commentators-and-commentaries/</link>
		<comments>http://cortexintoavortex.wordpress.com/2008/01/07/comment-on-commentators-and-commentaries/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 15:06:42 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Well, to start with,I long resisted the temptation to blog about sports in general and cricket in particular,as there are so many expert views floating around,given the constant media coverage,that you virtually get bored to death.That too after the Sydney test,the whole world seems to be talking about racism,integrity and sportsmanship.But then it stuck me [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=26&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/2006080501.jpg" title="2006080501.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/01/4th-umpire.jpg" title="4th-umpire.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/01/amul23.jpg" title="amul23.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/01/4th-ump.jpg" title="4th-ump.jpg"></a>Well, to start with,I long resisted the temptation to blog about sports in general and cricket in particular,as there are so many expert views floating around,given the constant media coverage,that you virtually get bored to death.That too after the Sydney test,the whole world seems to be talking about racism,integrity and sportsmanship.But then it stuck me as to why not a post on the commentators and experts who have strange and indigenous ways themselves.</p>
<p>Given the craze for cricket,everyone wants to dissect a match ball by ball,throw some stats here and there and come up with opinions like &#8216;Dravid is low on morale&#8217;,'Dhoni is not using his feet&#8217;,'Sachin should&#8217;ve pulled instead of hooking&#8217;.But the irony here is these very gentlemen have dubious records of scoring 36 runs in 60 overs or whose averages were a quarter of the batsmen on whom they are commenting.Yeah they are entitled to freedom of speech,but it doesn&#8217;t include coming up with comments like &#8216;Indian wickets are falling like the cycles in Raj Talkies in Patiala.One falls and the rest follows&#8217; or &#8216;That ball went so high it could have got an air hostess down with it !!&#8217; which serve no purpose except to tickle your funny bone.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/amul23.jpg" title="amul23.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/amul23.jpg" alt="amul23.jpg" /></a></p>
<p>For more such &#8216;out of the world&#8217; quotes vist : <a href="http://forum.cricketweb.net/showthread.php?t=7584">http://forum.cricketweb.net/showthread.php?t=7584</a> </p>
<p> And retired cricketers,who get bored of playing with their grand-children,or recounting to them how they faced the then furious West Indies pace attack,managing to score 4 runs before their middle stump went flying,have found an easy way to get media attention,just to remind people that they are still very much alive and kicking.All they have to do is just wait patiently till Sachin or Ganguly get out cheaply in a match.Then its action time.Immediately call the press and issue statements like &#8216;Sachin should hang his boots.He&#8217;s no longer the aggressive player we&#8217;ve known&#8217; or &#8216;The Bengal tiger has been tamed.It&#8217;s better that it returns to its den honourably&#8217; and you start a string of national debates,opinion polls,online voting and sms voting with the BIG question.They also get a chance to be an invitee in expert panels where they serve tea and snacks at the end of it.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/4th-umpire.jpg" title="4th-umpire.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/4th-umpire.jpg" alt="4th-umpire.jpg" /></a>   <a href="http://cortexintoavortex.files.wordpress.com/2008/01/4th-ump.jpg" title="4th-ump.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/4th-ump.jpg" alt="4th-ump.jpg" /></a></p>
<p>Still  worse is the pathetic state of these expert panels,which is filled by damsels wearing jazzy,&#8217;attractive&#8217; outfits who only know that cricket is a game played with bat and ball,and the ball will be round in shape,trying to dish out something like &#8216;Excellent shot&#8217;,'Well played to score 50&#8242;,&#8217;Awesome bowling to pick up 3 wickets&#8217;,interfering when others are talking only to announce a com-break with a flashy smile. </p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/2006080501.jpg" title="2006080501.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/2006080501.jpg" alt="2006080501.jpg" /></a></p>
<p>Patriotism is taken to new levels only in commentary.It is a general,unwritten rule that commentators should be unbiased,so as not to lead the viewer into false territory.But  emotions overcome these precepts,and you hear an ardent fan shouting into the microphone &#8216;And the next batsman to take the crease is,the ever-16 Afridi,the terror,the Tsar,who&#8217;s gonna hit the ball all around the ground,pity the bowlers&#8217;,only to find Afridi returning to the pavilion  the very next ball hooking  a simple catch in trying to play an extravagant shot.</p>
<p>And I m always in awe of these &#8216;Martians&#8217; also known as statisticians.They come up with amazing statistics like &#8216;This is the highest score by a left-handed batsmen,coming in at no.6,on his 100th match,against Australia at the Sydney Cricket Ground under flood-lights and he has beaten the previous record by 3 runs which was set way back in 1988.&#8217;Hurray!!Applause!!Applause!!And what really beats me is the use of these statistics,whose credibility is doubtful when another stat says that 42% of all statistics are made-up on the spot.And commentators discuss these stats flashing on the screen with grave,serious tones between chewing a gum and blowing a bubble.</p>
<p>Well,all this does only one thing.It puts immense pressure on the players who are already torn between tight schedules and consistent performances.In a recent interview Tendulkar replied &#8216;When I used to play cricket 18 years back,you play a shot and there were only 2-3 opinions on its nature.But now you play a shot,and there are hundreds of opinions all around you,which is only disturbing&#8217;,when asked what is the difference between the time when he started playing cricket and now.He forgot to add that more than half of them are gibberish,but we can safely assume it.</p>
<p>But the genuine ones deserve a bow.No one can make a match more interesting than these people who have deep insights and great passion for what they are doing.In-fact whenever I think of Sachin&#8217;s sixes in Sharjah,the only thing that comes to my mind with it,is Tony Greig jumping with excitement for every shot.Their energy levels are contagious.And they bring you to the edge of the seat during tense moments,like SA-Aus World Cup Semi-final.</p>
<p>But given the commercialization factor,these people are a rare breed now.And we are more than used to all the nonsense talk nowadays.And the game goes on&#8230;.. </p>
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		<title>2b or nt 2b</title>
		<link>http://cortexintoavortex.wordpress.com/2007/12/31/2b-or-nt-2b/</link>
		<comments>http://cortexintoavortex.wordpress.com/2007/12/31/2b-or-nt-2b/#comments</comments>
		<pubDate>Mon, 31 Dec 2007 14:20:40 +0000</pubDate>
		<dc:creator>Divakar</dc:creator>
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		<description><![CDATA[Its that time of the year again.Everyone wanting to get rid off the current year and eagerly waiting to embrace the new year with celebrations,parties,resolutions what not.Already the newspapers and television channels have come up with &#8216;Top 10 Movies&#8217;,'Top 10 Songs&#8217;,'Top 10 Accidents&#8217;,'Top 10 Couples&#8217;,'Top 10 Sportsperson&#8217;,'Top 10 Businessman&#8217;,'Top 10 Indians&#8217;,'Top 10 Martians&#8217;(We can expect the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cortexintoavortex.wordpress.com&blog=2338999&post=23&subd=cortexintoavortex&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/wc2007.jpg" title="wc2007.jpg"></a><a href="http://cortexintoavortex.files.wordpress.com/2008/01/lewis-hamilton.jpg" title="lewis-hamilton.jpg"></a>Its that time of the year again.Everyone wanting to get rid off the current year and eagerly waiting to embrace the new year with celebrations,parties,resolutions what not.Already the newspapers and television channels have come up with &#8216;Top 10 Movies&#8217;,'Top 10 Songs&#8217;,'Top 10 Accidents&#8217;,'Top 10 Couples&#8217;,'Top 10 Sportsperson&#8217;,'Top 10 Businessman&#8217;,'Top 10 Indians&#8217;,'Top 10 Martians&#8217;(We can expect the last one in the future <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> )  </p>
<p>   Instead of these routine lists,which few bother to go through,I thought why not come up with the following,which directly affect the day-to-day lives of individuals across the globe..!!(Ok I m exaggerating a bit here..Effects of having lots of time at your disposal) I&#8217;ve only declared the winners in each category as I know that you wouldn&#8217;t bother to go through if i had compiled detailed lists.If you feel my decisions are contestable,you&#8217;re most welcome to come up with your own winner and the reasons for the same.</p>
<p><strong># Top 10 Movies which you never should&#8217;ve watched(Not even look at the poster)</strong> &#8211; I give the 1st place to Vyabari(Tamil).As my friend commented after coming out of the theatre &#8220;Even if this Rs.100 note had flown out of my pocket,I would&#8217;ve felt better..!!&#8221; </p>
<p><strong># Top 10 Songs which were shamelessly lifted from popular originals</strong> &#8211; The first place goes to the song from Thamirabharani(Tamil) which was copied from a popular devotional number.Maybe the music director got bored of composing music and said to the director &#8220;What the heck..!!People have very short memory.Who&#8217;s gonna find out??&#8221; But I suggest Yuvan Shankar Raja take a 15-day course from Deva,the expert,who can teach him how to lift tracks seamlessly and make it sound like an original composition.</p>
<p><strong># Top 10 Articles in the newspaper meant to serve as trash,and fill up space</strong>-I give the 1st place to the article in TOI on the chronology of Kareena-Shahid relationship and the subsequent break-up.Maybe I missed the National importance of these dates.Or who knows, it could become one in the future,like celebrating  the day of their break-up as &#8216;World Break-up Day&#8217; where couples who had had enough of their partners can ditch them conveniently on this particular day.</p>
<p> <strong># Top 10 Celebrities who hogged the limelight constantly that you felt like kicking them</strong>-The first place is bagged by Brangelina or Bradd Pitt and Angelina Jolie.Jolie writes letter to father,Jolie was scared of Motherhood,Jolie insists she never argues with Bradd infront of thier kids,Jolie bought a hand kerchief for $50,Bradd Pitt andJoile went in an auto&#8230;!!Heights of Paparazzi.(If you thought I made up all this,search Angelina Jolie in Google News)</p>
<p><strong># Top 10 Hyped Events of the Year,which turned out to be a disaster</strong>-The unquestionable winner is the Cricket World Cup in West Indies.After the 2-subcontinent teams failed to cross stage-1,3/4 th of the population who watch cricket,woke up to the fact that they have better business to mind than to follow this month-long event which became a pain in the *** even to hardcore cricket enthusiasts and had only one winner right from the beginning.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/wc2007.jpg" title="wc2007.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/wc2007.jpg" alt="wc2007.jpg" /></a></p>
<p><strong>#Top 10 Sportsperson who bit the dust after the initial Glitz and Glamour</strong>- This was a closely fought contest between the Indian cricketers and Lewis Hamilton.But Hamilton emerges the winner in the end.Being a rookie,and apart from winning 4 races in the first season,he was all set to clinch this year&#8217;s Driver&#8217;s Championship.But maybe success and fame got into his head,or maybe he was already feeling like a champion.The last few races were a total disaster for him and he ended up 2nd after leading the championship by almost 14 points at one stage.</p>
<p><a href="http://cortexintoavortex.files.wordpress.com/2008/01/lewis-hamilton.jpg" title="lewis-hamilton.jpg"><img src="http://cortexintoavortex.files.wordpress.com/2008/01/lewis-hamilton.jpg" alt="lewis-hamilton.jpg" /></a></p>
<p><strong>#Top 10 Politicians who excelled in the service of the poor and the needy(He he..Polticians and service..I couldn&#8217;t stop laughing) </strong>-And who can you pick other than our dynamic,industrious,untiring former PM Mr. Deva Gowda.His achievements include playing musical chairs with the CM&#8217;s chair,refusing to develop the infrastructure of Bangalore,putting major development projects on hold,help in the creation of 2 additional political parties by non-conformists,making Karnataka the most hostile state for Investment due to political instability and the legacy continues,all in the service of the poor and the needy,mind you.</p>
<p>So people, I can go on and on with these lists,given the number of things happening around you.But time&#8217;s running out.Catch you all in the next year.And yeah wishing you all</p>
<p>                           <strong>  A Very Happy New Year 2008</strong></p>
<p>P.S : Play Safe</p>
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